Zeta stands apart for two big reasons.
First, our focus on couples and families means that we can support you better - whether that refers to specific features we build or even the help we provide. We spend all our time obsessing about how to help families thrive and we've become real experts in this space.
Secondly, we're re-aligning the financial business model to the needs of modern families. For too long, large financial institutions have made money on the backs of their customers rather than with them. Our goal is to build a business, from the bottom up, that aligns your needs and our incentives. That means we don't do things like sell your data, charge you crazy fees or make things confusing. Our hope is that our transparency makes you excited to team up with us.